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Afro British culture on a rise with new media channel

MUST WATCH: YANGA!

NEW RESEARCH recognises how Afro/Caribbean culture has made a great impact on our day-to-day lives, from what we watch, eat, shop for and listen to.

With cultural diversity in the UK more prevalent than ever before, the study identifies how African culture has influenced modern-day Britain. The findings revealed that almost half of brits (42%) think the UK has a great mix of cultures that should be celebrated.

This specifically evident through recent successes from African musicians, actors and comedians in the past few years. British-Nigerian, John Boyega has taken over Hollywood with his role as Finn in recentStar Wars films, online viral sensation Michael Dapaah taking over the internet with Big Shaq #MansNotHot and Drake’s massive number-one hit One Dance featuring Nigerian artist, Wizkid, who also sold out the Royal Albert Hall last September – to just name a few of African-influenced achievements.

In recent years, there has been a surge of multiculturalism within the UK, with rapid growth in the African/ Caribbean diaspora as seen in cities such as London, Bristol, Birmingham, Nottingham, Manchester and Ireland.

In bid to continue celebrating Afro – Brit culture, Chiswick Park Studios, a new African media hub based in West London have launched YANGA! The first commercial African entertainment channel, with original content reflecting the lives, issues and vibrant energy of the African diaspora.

YANGA are bridging a huge gap in British television, as there currently aren’t any African TV channels in the UK which ingeniously develop original content to and focus and mirror afro-brit society.

The brand new channel has a range of entertaining shows which include “NUMBER 6” a free-spirited nightly comedy show. Presented by the witty and charming Mansour Bellow welcoming some of the most popular Afro-brits black comedians.

YANGA will also be showcasing “FIZZI" a childrens' program which consists of singing, dancing and African nursery rhymes from various countries. Presenter, Gbemisola takes kids on an exciting and imaginative adventure through the shows ‘The Adventures of Lola and Chuchu', 'Turtle Taido’ and more. These are just a few of the many great shows launching on the platform.

YANGA! means "self-pride" in West African Pidgin and is an expression of self-confidence, rather than arrogance (a crucial distinction). The channel has launched alongside, a campaign will run featuring Afro-Brits , from all walks of life, who will express what "yanga" means to them.

Find out more about the channel at: www.yangatv.com

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