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Alcohol mogul wants ban on Diddy's vodka

VODKA WAR: Diddy, left, and Martin Silver.

THE OWNER of the biggest vodka brand in New York has reportedly asked for the liquor industry and nightclubs all over America to boycott P Diddy's Ciroc Vodka, it has been alleged.

Martin Silver, who is the founder of alcohol brand, Georgi, reportedly called for a 30-day ban on Diddy's beloved Ciroc after claiming that the Bad Boy rapper called a party-goer a "N***er" for not drinking his brand of Vodka in a Atlanta nightclub on Monday (Oct 3).

Multi-millionaire Silver's threats come after the Ass On The Floor hit-maker took the mic to blast reveler, Ricky Parker, shouting: "Put that sh** down. If you're not drinking Ciroc vodka, then you're drinking pee pee."

When Parker attempted to respond, Diddy retorted: "So what you going to do N***er?!"

The day after the incident the 41-year-old took to his Twitter account to apologise to his fans asking them to find it in their heart to forgive him.

He wrote: "Bottom line is I’m sorry to all! Pls find it in your heart to accept my apology. I will do better and be Greater And a source of positivity! Thank yall for listening. Thank you. Real talk. Peace [sic]."

"And yes this has been a 3am emotional real twitter rant! But its my real feelings. And yes #It hurts when I Breathe!!! Lol #allLUV : ) The End…. See you in the future! : ) goodnight : ) [sic]," he continued in a separate post.

The fued between the two businessmen began last year when Silver dumped several litres of Ciroc into a "large toilet bowl" and delivered it to Diddy's office in New York.

Silver told TMZ: “In modern times racism should not be portrayed by any individual and Diddy should donate proceeds of his profits to organisations that fight racism."

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