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All that glitters: Little Mix unveil 'magical' debut perfume

NEW FRAGRANCE: The X Factor winners (pictured from left: Leigh-Anne Pinnock, Perrie Edwards, Jade Thirlwall, and Jesy Nelson) have created a new scent

FORMER X Factor winners Little Mix have followed in the footsteps of countless celebrities by creating their own perfume.

Dressed head-to-toe in sophisticated black ensembles, Jade Thirlwall, Perrie Edwards, Leigh-Anne Pinnock and Jesy Nelson cut glamorous figures in their new campaign to promote their new scent, Gold Magic.

The new fragrance, which is priced between £19.95 and £39.95 depending on the size, is described as "confident, enchanting, energetic and united," words that, the perfume's makers said, are inherently linked to the girls themselves.

The girl-band unveiled Gold Magic at a launch party in London on Tuesday (Jun 16)

Speaking about their latest venture, Little Mix said: "We have all been involved in the development process and we are so thrilled with the result.

"It captures out individual personalities and passions perfectly but also feels totally unified.

"The experience has been so much fun and we really can't wait to share the magic with everyone."

GOLD MAGIC: The new fragrance will be available from next week

Pinnock also shared an image on her page, which showed four different boxes with individual pictures of the ladies on them.

She wrote: "I am so proud of us.. We have been so involved every step of the way to make this a perfume to be proud of! It smells amazingggggg! Out on the 24th June x."

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