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Apple cancels its London music festival

CANCELLED: Nile Rodgers performing at the iTunes Festival 2013

APPLE HAS cancelled its yearly London music festival, after ten years.

Inaugurated in 2007 as the iTunes festival and rebranded as the Apple Music festival in 2015, the event was held at the Roundhouse for much of its tenure. Numerous A-list stars including Ed Sheeran, Pharrell, Alicia Keys and more performed at the festival each September, with a free daily concert for prize-winners. In 2015, the festival was scaled back to 10 shows.

According to The Guardian, the cancellation comes as Apple focuses on creating its own content, as well as hosting music, TV and films to stream and buy. It recently launched the TV series Carpool Karaoke and Planet of the Apps, and is expected to start creating music-themed content.

The company is also gearing up for a launch event on 12 September at its new campus in Cupertino, California, where they are expected to announce the eighth iteration of the iPhone.

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