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Argos prices black doll £10 cheaper than white version

UNFAIR PRICING: The black Corolle Calin doll is priced at £24.99, while the white version is priced at £34.99 [PHOTO CREDIT: Mail Online]

RETAILER ARGOS has been accused of racism after selling black and Asian versions of a particular doll for £10 less than the white alternative.

The store has been branded "wrong" and "unacceptable" for pricing a white doll, called 'Maria', at £34.99 - £10 more than black doll 'Naima' and Asian doll 'Yang'.


[PHOTO CREDIT: Mail Online]

Mother-of-three Lisa O'Reilly, from South Killingholme, Lincolnshire, complained to the retailer after noticing the pricing difference while shopping for her two-year-old daughter Darcy.

The 12-inch dolls, designed for children aged 18 months and above, are made my French firm Corolle Calin.

She told The Sun: "It's unacceptable for children to think white is better or more desirable.

"It's wrong for our youngsters to grow up thinking non-white skin colours are worth less."


VARIES: The black and Asian Corolle Calin doll has been priced differently to the white one

According to the newspaper, Argos has since sent an apology email to Ms O'Reilly which said: "I am sorry to read that you are offended by the price difference between the Maria, Yang and Naima Corolle Calin Dolls and I can assure you that Argos would never intentionally upset or offend our customers in any way."

The Voice contacted the retailer for a comment. In a statement, they said: "A genuine online pricing error led to one of the dolls being advertised at an incorrect price. This error is being amended today and all three dolls are now priced at £24.99.

"We apologise for any confusion caused."

However, after Argos sent the statement to The Voice today (Jan 22, 3:35pm) the prices still varied on the retailer's website.

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