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Betty Boop steps into the 21st century with fashion app

POPULAR PRINT: Bajan singer Rihanna is a fan of Betty Boop

ONE OF the most iconic animated cartoon characters of all time, Betty Boop, has stepped out of the 1930s and into the digital age, unveiling a new app game.

The Dress Betty Boop game is already available on iOS and will soon to be released on Android.

Betty isn't the only retro cartoon recently embarking on perhaps surprising ventures to tie in with notable anniversaries. Looney Tunes were heavily spotted on the London Fashion Week catwalk with Moschino to mark their 85th anniversary, The Simpsons recently teamed with Mac to bring out their own beauty line to celebrate their 25th and Betty’s app release ties in with her 85th on-screen anniversary.

Dress Betty Boop allows fans to play personal stylist to the jazz-age flapper girl, Betty Boop, in a range of glamourous garments.

The new game consists of six levels, each with six games, inviting the gamer to step inside Betty’s wardrobe and choose outfits for a variety of occasions: from a stylish day at the races, to a opulent night at The Oscars.

THE GAME: Each game gives the player a specific time allocation - ranging from ten to sixty seconds - to choose a suitable outfit for Betty

Each game gives the player a specific time allocation to choose a suitable outfit for Betty; they are able to select from a range of tops and bottoms or dresses, and compliment these with a variety of shoes and accessories.

The completed outfit score is then calculated by the game’s en-vogue algorithm, to decipher the player’s level of fashion know-how. The outfit ensembles can then be posted on social media to share styling skills.

First arriving on television in 1930, Betty is much-loved character. Celebrities including Rihanna, Zayn Malik, Jessie J, Little Mix, Stooshe and Kourtney Kardashian are all fans of the flapper girl and have worn clothing featuring the the glamourous character.

Fashion UK CEO, Gurdev Mattu, said: “Betty Boop is still as popular as her first appearance on screen, eighty years ago. She speaks to so many ages providing a unique versatility, which has made her so successful in merchandising.

"The last ten years have seen a real surge in gaming apps that appeal to a breadth of audiences; it seems natural to take Betty Boop onto this new platform and we’re excited to deliver a new type of product to her fans.”

FUNKY: British pop singer Jessie J is also a Betty Boop fan

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