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BkChat LDN panellist launches beauty campaign

PIONEER: Sia is determined to help bring about positive change.

A REALITY series personality has launched a campaign to challenge the perceptions of beauty perpetuated by the mainstream media.

The #DisgustedCampaign, founded by BkChat LDN regular Sia Tondoneh, will be launching an exclusive, one-day event consisting of a fashion show, a panel discussion, guest speakers, various live performances and a special reveal.

The campaign was created to the tackle discrimination that average people face across social media and the fashion industries.

It aims to create a community, consisting of a network of people from different backgrounds, age groups, genders and body types.

Sia told The Voice about the inspiration behind #TheDisgustedCampaign:

“The stereotypical spectrum of beauty ranges from tall, size zero models, to slim women with large assets. The objective of this event is to display self-confidence regardless of social stereotypes.

“After becoming a cast member on season two of the hit YouTube show, 'BkChat LDN', I quickly became aware of how much cyber bullying and Fatphobia existed. The backlash revealed to me the lack of representation of women who looked just like me in mainstream media.”

The event will take place on 9 December 2017 at the Hackney Attic, Mare Street, London, E8 1HE from 19:00 – 21:30.

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