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Black chef tipped to become face of Sainsbury's

SAINSBURY'S NEXT TOP MODEL: TV chef Lorraine Pascal is tipped to become new face of supermarket giant

TV CHEF Lorraine Pascale is being tipped as the new face of Sainsbury's, according to reports.

The 39-year-old is in talks with the supermarket giant over a £1 million deal to front its advertising campaigns.

Pascale, a former model, could begin as early as 2012 when current ambassador Jamie Oliver's contract comes to an end.

Oliver, 35, is said to want to focus on other work commitments.

The deal has not been confirmed, but it has been reported that Sainsbury's are keen to finalise plans with Pascale who once graced the cover of American ELLE magazine.

She started modeling at the age of 16 after being discovered by catwalk queen Naomi Campbell.

As well as hanging out with the likes of Kate Moss and Campbell herself, Pascale worked with top designers Chanel, Donna Karan and Versace.

It was a career that lasted 17 years until her passion for all things gastronomic kicked in.

Pascale owns cake shop Ella’s Bakehouse named after her 14-year old daughter.

The shop based in Covent Garden names London department store Selfridges as one of its contracted clients.

She also has a successful cookery television show Baking Made Easy and a book of the same name under her belt.

Both spokespeople for Sainburys and Lorraine Pascale have so far refused to comment about the deal.

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