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Blogger creates Blackface inspired "Chocolate Challenge"

CRITICSM: Vika Shapel

BEAUTY BLOGGER Vika Shapel has come under fire for initiation racist, blackface-inspired beauty challenge to her followers.

Shapel, who posts beauty tutorials to social media, shared an image of herself and a friend on Instagram – each with half of their faces painted in a darker shade. "IDK if there is a challenge like this but we haven't seen it so Im calling it The Chocolate Challenge! Come watch us transform into deep chocolate skin tones from our pasty pale," she wrote.

Shapel and her friend also changed their eye color in the photo and curled their hair.

The blogger's picture has since been deleted, along with her various social media accounts.

Unsurprisingly, the Youtube personality received major backlash on social media, where the photo went viral. Many called the challenge "racist", "disrespectful" and "disgusting."

Following the backlash, Shapel released a comment to Yahoo. She said: "I wasn't aware of the whole black-face concept before people began commenting it on the photo. I would like to apologise to people that were hurt or offended by my post, and it won't happen again."

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