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Bolt and Farah ads help boost Virgin Media’s profit

MASS APPEAL: Usain Bolt and Mo Farah

RECORD NUMBERS of customers joined Virgin Media thanks in part to an advertising campaign that featured Olympic gold medallists Usain Bolt and Mo Farah.

Roughly 39,500 customers signed up to receive Virgin Media broadband in the three months leading up to the end of September.

In comparison the cable operator only managed to attract 6,300 customers in the same period last year.

The rise of new customers increased revenue in the quarter by 2.8 per cent to £1.03bn.

The company also stated that the average spend per user was up 1.8 per cent.

Chief financial at Virgin Media, Eamonn O’Hare, told The Guardian: "The Olympics was the perfect showcase of the Virgin Media network.

"We had high-profile Olympians fronting our brand and that resonated with customers. The results show that UK customers want faster speeds and are prepared to pay for it".

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