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This is boxing is back

ACTION MEN: Ant Opera and Whylee O'Brien

TWO AMBITIOUS boxing fans are bringing boxing events to the public with a difference.

This Is Boxing is a new urban boxing promotion that combines a night of live boxing matches, musical performances and epic DJ sets.

Taking place at the legendary York Hall, Bethnal Green, ranked sixth best boxing venue in the world, the night will be hosted by Sky Sports boxing pundit Spencer Fearon.

Fed up of the standard ‘one size fits all’ approach to the boxing scene which cherry picks favourable elements from black British culture, Whylee and Ant decided to
start THIS IS BOXING.

PROMOTION

Having hosted their first ever event five months ago Whylee told the The Voice that he was excited about the second event and explained the need to bring his teams vision to life.

He enthused: “Not to talk badly about any other promotion out there but they seem to promote everyone in the same way, a kind of one size fits all approach. We feel like if we had a someone like Anthony Yarde on our promotion or a Daniel Dubois, we know how to market them to the demographic and community that they are from and we feel that’s needed in the UK.”

With a relaxed dress code, emerging talent, and affordable ticket rates, THIS IS BOXING aims to be a more inclusive option for all lovers of the sport.

Organisers have ambitions or turning their hands to the professional game once they get their feet wet with the amateurs, but they believe conventional white-collar boxing events are stifling with ‘black tie’ dress codes and soaring ticket prices a turn off for some demographics.

COVERAGE

Having gained support and partnerships from a wide range of platforms, THIS IS BOXING has significantly collaborated with urban media giant LINK UP TV whose online reach is over 2.1 million.

Last season the online platform ran continuous promotion throughout the campaign, including live coverage of the entire event resulting in 50,000 live streams across Youtube and Facebook.

Talking about the need to bring THIS IS BOXING to life, Whylee said: “The catalyst for this whole thing was my cousin, who attended the Dillion Whyte verses Anthony Joshua fight. Prior to the fight AJ walked to the ring with Stormzy, and that sparked the whole idea, it was like, ‘why isn’t this a thing. It could really work’.

“When we consulted with people who liked boxing we found that not too many people from the black and Asian community go to the actual fights because the events were not really suited to the culture they were from.

“We found that not too many promotions were aimed towards a BAME audience, neither do they try to incorporate the culture into the fabric of the event. So we felt this was needed for our culture and that’s something we aim to change.”

THIS IS BOXING SEASON one took place in December last year, and saw London’s York Hall packed with 12 action-packed fights of equally weighted opponents, all judged by professionals in and around the boxing industry such as former British champion Darren Hamilton.

This weekend will see WSTRN headlining THIS IS BOXING Season 2, with supporting acts B Young, Deep Green, Mr Hustle, Shakes, Ras Elijah, Shef, OB The Author, King Proxject and Shaqydread.

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