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British Athletics and Nike extend partnership

RENEWAL: Great British Athletes

BRITISH ATHLETICS has confirmed an extension to its successful partnership with Nike, as official team wear provider, until 2030.

As well as their investment in the British team including all competing age groups and incorporating off track disciplines, Nike will also support the next generation of British athletes to represent the nation, with increased support of the British Athletics’ Futures Programme.

Nike is supporting the British team in 2017 against the backdrop of the Summer of World Athletics with the World Para Athletics Championships and the IAAF World Championships forming the climax of the season for the British team.

Team athletes – starting with the British Para Athletics team and then for the IAAF World Championships – are wearing the new Nike kit, a brand new design for team athletes to wear in their home championship year.

PARTNERSHIP

Bert Hoyt, VP/GM, Nike EMEA, said:

“We are excited to extend Nike’s successful partnership with British Athletics; a partnership that will see us deliver innovation at every level of the sport, from grassroots programming to elite level competition.

“This is a statement of commitment to the sport and supporting world class athletes – investing in the talent of today and tomorrow.”

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