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'Brits underestimate their calorie content,' says report

DID YOU KNOW: While the average Brit tries to consume 1,920 calories a day, due to the number of snacks consumed throughout the day, the true intake is around 2,635, on average

BRITS ARE drastically underestimating the calorie content of the foods they eat, according to a new study.

Researchers quizzed men and women in the UK on their calorie intake and found the majority of us underestimate exactly how calorific our favourite foods are.

In fact, the study by Laughing Cow showed the average adult estimates there are just 270 calories in a large portion of cinema popcorn, when in fact there can be up to 965.

Brits were also way off the mark when asked to guess the calorie content of a bowl of granola – the average adult guessing that a 100g bowl contained 145 calories, but the reality is closer to 450.

A supermarket pepperoni pizza, a staple of many UK freezers contains a staggering 1,100 calories, but respondents guessed an average of 355.

And a large portion of fries is likely to contain as many as 445 calories, however Brits thought it was just 270 - while a double stacked burger has around 500 calories, but the respondents guessed 380.

The study into the nation’s eating habits revealed that while the average Brit tries to consume 1,920 calories a day, due to the number of snacks consumed throughout the day, the true intake is around 2,635, on average.

More worryingly, over a third of respondents (36 percent) weren’t even sure what a calorie is, with two thirds saying they often completely lose track of the number of calories that they consume each day.

Alexandra Labaisse, Brand Manager at The Laughing Cow comments: “Too often we are reaching for snacks that, when we think about it properly, we don’t want. Whether it is a soggy sandwich left over after a meeting or a bowl of salty crisps that you devour on auto-pilot in front of the TV, it is clear we will simply graze without much thought.

"However, being mindful about what we are consuming and ensuring we dedicate the time to snack well means we can avoid ‘Snaccidents’ and enjoy a delicious snack without the guilt."

Below is a list based on Laughing Cow's study of actual calorie content v what Brits think the calories are:

1. Slice of chocolate cake (70g) - actual calorie content: 310; Brits think the calories are: 255
2. Milk chocolate bar (45g) - actual calorie content: 240; Brits think the calories are: 200
3. Bowl of granola (100g) - actual calorie content: 450; Brits think the calories are: 145
4. Prawn crackers (50g) - actual calorie content: 285; Brits think the calories are: 150
5. Peanut butter (2 tablespoons) - actual calorie content: 365; Brits think the calories are: 155
6. One poppadum - actual calorie content: 125; Brits think the calories are: 100
7. Large Cinema Sweet Popcorn (198g) - actual calorie content: 965; Brits think the calories are: 270
8. One supermarket pepperoni pizza (490g) - actual calorie content: 1,100; Brits think the calories are: 355

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