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Cameron must engage with black voters, warns new book

WARNING: Young Conservative Samuel Kasumu has some words of advice for David Cameron

A BLACK Conservative activist has claimed his party will suffer at the next general election if the Prime Minister does not do more to attract black voters.

Samuel Kasumu, a member of right-wing think tanks Tory Reform Group and Bow Group, has written a book expressing his fears if the party fails to engage with black and minority ethnic (BME) communities.

In his book Winning the Race, to be published on September 24, Kasumu argues BME voters could find a natural home in the Conservative party.

“Black people hold fast to family values and Conservative values", said Kasumu but added that only 16 percent of black and Asian Britons voted Tory at the last election.

Kasumu, founder of Elevation Networks, a social enterprise tackling youth and graduate unemployment, claimed that the Conservative party was missing out on a big opportunity.

A recent poll commissioned by The Guardian confirmed that Labour still retains a strong lead over the Conservatives.

“The party simply has no policy when it comes to dealing with ethnic minority communities and their concerns,” said Kasumu.

"There has been much debate about how to attract voters from these backgrounds but, frankly, absolutely no policy or clear strategy. The policies must come before the votes, not the other way round,” he added.

He asserted that the party needed to heal from the blows dealt in the Sixties when migrants arrived to the country from Jamaica.

“They came to a deep political split," Kasumu said. “Labour had a policy that appealed to people from this background. The Conservative party now needs to employ policies that favours black people.”

At the 2010 election, 11 black and ethnic minority Tory MPs were elected – an increase of nine.

Kasumu welcomed the changes but challenged party leader, PM David Cameron, to go even further.

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