CRACK TEAM: Well-known figures help raise money
AN ESTIMATED 10,000 men die every year from prostate cancer, therefore that was the number of walnuts smashed by a group of well-known figures with sledgehammers – all in the name of raising money for a prostate cancer charity.
The nut cracking got underway yesterday (January 21) in a disused shop in Holborn, central London.
Diane Louise Jordan was one of the people involved in cracking the nuts – which are a similar size to prostate – to help generate funds for Prostate Cancer UK (PCUK).
“I’m very proud to have played my part in cracking prostate cancer once and for all,” Jordan said.
“I never thought I would find myself with a sledgehammer in my hand, having a smashing time in the middle of Holborn, but it’s the least I can do to help make a real difference to men with prostate cancer.
“This is also a really important way to spread the word that African Caribbean men are three times more likely to develop prostate cancer than white men of the same age – I’d urge African Caribbean men to find out more about the disease,” she added.
CHARITABLE: Diane Louise Jordan
PCUK’s chief executive, Owen Sharp, said: “The Nutcracker Suite is an absolutely smashing way to crack prostate cancer – a disease which affects 250,000 men in the UK, yet has been ignored for far too long.
In a recent exclusive story, The Voice reported on how PCUK had been accused of not doing enough to help raise awareness about the disease among African Caribbean men, with Cancer Equality’s Ali Orhan arguing the charity had no current campaigns for the demographic, despite receiving millions of pounds from Movember fundraising.
“African Caribbean men are three times more likely to get prostate cancer, and they [PCUK] publicly promote this in their literature, but very little work has been done with the community – if any,” Orhan told The Voice.
PCUK’s walnut cracking action is part of its Sledgehammer Fund, an awareness-raising scheme fronted by comedian Bill Bailey. It runs until the end of March.