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Chuka Umunna vigilant over Choice FM rebrand


SHADOW BUSINESS Secretary Chuka Umunna has spoken of his concerns about his “beloved Choice FM” being rebranded as Capital XTRA.

The Labour MP for Streatham, south London, spoke fondly of the station he “grew up” listening to, and called on the station’s bosses to keeps playing the music that made it so popular within the black community.

Umunna said: “Our beloved Choice FM is to become Capital XTRA from Monday. I grew up with Choice, for years the only station to play the music I like.

“It is imperative that CapitalXTRA retains the distinct sound of Choice FM – that is the test for me: soul, house gospel, soca, ragga etc.”

He added: “It is crucial that CapitalXTRA continues to give London’s different communities a ‘Choice’ in the music they listen to on London’s airwaves.”

His alarm at the change was seen on Twitter after he posted 10 tweets relating to the station’s new name and change in presenting staff.

The end of an era for Britain’s first black radio station – licensed specifically to cater to African and African Caribbean audiences – was announced on Twitter on the third day of Black History Month.

The secret decision – which has been in the pipeline for months - was brought forward after The Voice broke the story in the newspaper this week, according to sources.

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