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Cricket: Windies to get a re-brand

NEW ERA: Kieron Pollard (left) celebrates taking the wicket of South Africa's Colin Ingram (not pictured) in 2013

THE WEST Indies Cricket Board (WICB) have announced the much-anticipated name change to Cricket West Indies, saying the rebranding accurately represented the function of the governing body.

President Dave Cameron had announced the move two years ago and, last January, said the process had been completed.

“Cricket West Indies better reflects how the organisation operates, as there are many different stakeholders who we work in partnership with under the unifying aim of improving cricket at all levels within the region,” new chief executive, Johnny Grave, said.

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“We plan to work even more closely with them over the next few years and consultation will begin immediately as we develop a new strategic plan for 2018-2023.”

Cameron said the new name was more inclusive and was a key part of the new way forward in the board’s enhancement of its governance.

In addition to the name change, the board also launched their rebranded website as well as announcing that all representative teams will be referred to as the Windies.

The name change for the board is the second in the last 21 years, following the decision by another Jamaican West Indies Cricket Board (WICB) president, Pat Rousseau, to drop ‘Control’ from the original name.

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