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'Diamond Travel, the jewel in Birmingham'

Honoured: Beverly Lindsay with her OBE at Buckingham Palace

‘EXCELLENCE in services makes us a cut above the rest’ – this is the slogan of Diamond Travel, and it’s certainly a quality which has made this independent business sparkle for 25 years.

As one of only a handful of independent travel agents in Birmingham, Diamond Travel is an appointed agent for major airlines operating in the Caribbean which offers a professional and truly personal “customer oriented” service.

Diamond Travel’s success and achievements have been built by its team of loyal staff members, some of whom have over 10 years’ service with the business. The team are highly knowledgeable and experienced, and are committed to satisfying all travel needs.


Despite its success, Diamond Travel founder and CEO Beverly Lindsay remains modest about her Edgbaston-based business’s achievements.

“We have a very loyal customer base, not just in Birmingham but throughout the country,” she says.

“We continue to offer a personal service, which can include everything from flexibility with holiday payments and instalments, to helping with visa applications. Many of our customers would not be happy booking their holiday via the internet without any support. We call Diamond Travel a family business because our customers are more than just clients to us.

“I tell my staff, ‘treat the younger customers like your brother or sister and the older ones like you would your parents’. Respect is so important, and that is why we have kept our customers down the generations.

“The babies who used to travel with their parents are now coming in as adults to book holidays with us. We have a wonderful customer base here and we receive such loyal support, particularly from the local church communities.”

Diamond Travel is known throughout the industry as a Caribbean specialist, but it also offers a worldwide service, covering the entire Caribbean and beyond.
Other facets of the business include a wide range of cruises across the world, freight forwarding, worldwide money transfer and Digicel mobile top up.

The shop at 178 Dudley Road is a buzzing hive of activity, where the phone rings constantly and customers new and old congregate, talking excitedly about their next trip.

Ms Lindsay, who was awarded an OBE this summer for services to business and to the community in Birmingham, smiles as she says: “I am never complacent. It’s a challenge every day, but I want to thank God and all the people who have supported me this far.

“There is a saying: if you only have one prayer left, let it be thank you, and that is my way of appreciating all the support I have had.”

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