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Dove apologises for 'racist' Facebook advertising campaign

CONTROVERSY: Dove latest advertising campaign

DOVE HAS apologised after being criticised for releasing a series of "racist" images that appeared to show a black woman turning white after using their soap.

The Facebook advertising campaign used a series of three images, showing a black woman peeling off her T-shirt to reveal a white woman underneath her skin.

A third image shows the white woman undressing to reveal an Asian woman.

"We deeply regret the offense it caused," the brand tweeted.

Dove added later in a statement: "This did not represent the diversity of real beauty which is something Dove is passionate about and is core to our beliefs, and it should not have happened.

"We have removed the post and have not published any other related content. We apologise deeply and sincerely for the offence that it has caused."

The Facebook video has now been removed, but Nay the mua, an American makeup artist, saw the photos come up on her feed and shared them with her followers.

This isn't the first time Dove has needed to apologise for questionable advertising. In 2011, Dove was accused of racism for using a before and after image that appeared to place three women on a colour gradient, with the lightest woman suggested as the end result.

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