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Dove launches kids' book to encourage natural hair-loving

LOVE YOUR CURLS: Dove has teamed up with black author Taiye Selasi to compile a hair-loving poetry book

BEAUTY BRAND Dove has teamed up with best selling author Taiye Selasi to make a natural hair-loving poetry book.

Dove's 'Love Your Curls' campaign in the US has taken its quest to inspire curly hair appreciation one step further, by using the written word.

In the latest iteration of 'Love Your Curls, the beauty brand joined forces with bestselling author Selasi to create a children's book of poems and stories by the same name, reported The Huffington Post.

In a conversation with HuffPost Live, Selasi said she "jumped at the chance" to join the campaign because it encouraged a discussion of the unspoken beauty standards that are imposed on young girls.

"We have to have these broader conversations about power and culture and beauty ideals in order to really understand why so many curly girls … six out of 10, don't think their curls are beautiful," she said.

CURL-LOVING: The book features poems and beautiful illustrations

Selasi said the premise for the book is grounded in her own experience growing up and learning to embrace her natural hair as a young girl.

From experimenting with relaxed hair to rocking Poetic Justice-style box braids, Selasi said she and her curly locks "went through it all." Then during her college years in the late 1990s, a shift in pop culture caught her eye.

"It was interesting because it was like 97, 98, right when Lauryn Hill and Erykah Badu were making their debuts, and I think that was the beginning of a shift, especially for brown women. Then I began to think, okay, maybe this is something that I want to explore," Selasi added.

Selasi hopes her book, which is available for free download, will motivate girls to begin their journey to hair acceptance at a much younger age.

"The idea of inspiring a new generation to love themselves, to love their hair, to love their uniqueness, it thrilled me because I could remember so well what it was like to be a little girl feeling completely self-conscious, feeling that the culture I lived in didn't think me beautiful.

"And it was a journey - one that I hope that little girls can take faster than I was able to," she said.

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