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eBay athlete secures sponsorship

CONCENTRATE: Ellington

JAMES ELLINGTON has finally secured the sponsorship money necessary for him to pursue his London 2012 dream after King of Shaves stepped in to help the athlete.

The south Londoner - a 100m, 200m and relay sprinter - made headlines in December when he auctioned a sponsorship package on eBay.

He needed to raise £30,000 to help him prepare for the Olympics as injury problems meant that he did not qualify for funding. In return he offered to wear the kit of the sponsor at all opportunities in the build-up to the Games.

At the close of the auction, the highest bid was £32,500 but it turned out to be a hoax. However, Will King, founder of King of Shaves, has now stumped up the £30,000 that Ellington requires.

King revealed that he had received help and support when starting up his business, and he wanted to return the favour by helping the 26-year-old:

“Before Christmas a fan of King of Shaves tweeted me that James Ellington was looking for sponsorship, and if things didn't work out for him, I should get in touch. When things didn't work out I was delighted to support James, he needs to be focusing on running and not raising money. Clearly James is a very talented guy and a very fast sprinter with great potential. You can never tell when he might pick up injuries and shrug them off, but now he is running very fast and he seems very happy in himself."

Ellington, who won gold in the 2011 European Team Championships and has set a personal best of 20.53 seconds over 200m, explained what the sponsorship would mean to him:

“Being sponsored means I can give up work whilst preparing for the Olympics and concentrate 100% on my training. Now I won't have to leave training sessions early to go and coach. It will cover expenses and nutrition, it's perfect really."

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