It is very sad to see our nation reverse at a time like this. As i stated in my article http://crazyjamaica.com/?p=3694 Education plays a keen roll in prejudice behavior in Jamaica.This behavior started to erode back in the 1970's when Micheal Manley spoke out against racial behavior and preached equality among the people.I however feel our song writers and musicians play a huge roll in this reversed state when the popular song came out promoting 'BROWNINGS'.

Divide and Rule, slave masters did this by dividing the light from the dark skinned slaves ensuring one was treated slightly better than the other (creating the physological divide). Slavery has gone but it is so ingrained into the fabric of Jamaican people they accept it as normal. Jamaica has serious issues relating to their political and social /financial systems. They are not working. They don't treat each other as "One People" and that is the problem. How can you expect the world to take them seriously. Jamaica should also remember that a lot of Jamaican's living abroad send a lot of money back - and I would suspect that a large percentage of that money is coming from dark skinned Jamaicans. Think about it.......

This is terrible, what are we doing to ourselves? Even sadder is that the same carziness happens in top Univeristies in America... Read my blog http://colorismstillexists.blogspot.com/2011/11/colorism-still-exists.html

When will the healing of our race begin??

Can't believe there is still racial discrimination in Jamaica against dark skin people. Yes i do feel sorry for them, but if they happen to be the majority why don't they do something about it. Sounds like they are sitting on their ass and waiting for someone to sort it out. For a start they can vote for politicians who look like themselves instead of voting for non- black politicians. It amazes me how so many light skin and non- black people dominate Jamaica politics. Until the dark skin people are prepared to do something about it, then I am afarid they should shut up. For Godsake you are the majority in Jamiaca and stop behaving like a racial minority.

I agree with the poster the whites mostly use mixrace blacks in their ads and movies.

They are trying to send a clear message that being too dark will not work with them.

Its the same in the U.K-lightskin always wins.
A lot of business will not employ a black person-apart from the bbc.
Now also they blame riots on black carribeans. Its not fair - such prejudice. Truth is a lot of black carribeen men want white women. I think they want to breed whiter ligther babies. So thay can hav a betta life.

My God, this is disgraceful, shameful & insulting. What chance do we have here if rubbish like that is happening in the West Indies. Come on people get real KMT

We nuh stop fi all Black woman!
Respect all de girl dem with dark complexion
Black is beauty
Tru some light skin dem wan fi buy tan
I am Black and I'm proud, follow Buju Bantons and shout it out loud!

The same thing use to happen in barbados, they would put the lighter ones on a pedal stool as if to send out a message to the darker bajans that is what they should aspire to look like, no wonder so many bleaching is going on in barbados and around the other caribbean region.

Black Jamaicans love and embrace their darskin but the noneblacks of jamaican decent, always use slight racial undertones on a daily basis which force many black jamaicans to gravitate towards lightskin or white.

They dont like when black people of jamaica embrace themselves, they would use psychological and racial undertones until the darker jamaicans give in.

Even up until 2009 jamaican singers artists were still putting very darskin girls in their videos, but Ive seen where the noneblack jamaicans constantly go to the videos to hurl abuse on why they should put a lighter or whiter girl of jamaican decent in their videos.

Since 2010 until now you can see where the star girls in the videos are getting lighter, even white.

Even if the darkskin girls are very pretty the noneblack jamaicans still call her ugly.

My mother told me that decades ago dark skinned people were not hired in banking positions because white Jamaicans did not want to be served by them. I was shocked to here her statement and she was impressed to she dark skinned people working in banks in Jamaica at present.

Are Jamaicans going back in time about their skin colour? Say it isn't so? I now understand the skin bleaching craze. I grew up there and I don't recall the big hype over being fair skinned. I recalled there was a preference to want to be fair skinned which would make you more acceptable and of course you would appear more attractive.

I am probably the darkest of all my relatives growing up and I was never criticize for not being fair in complexion like they were. They were white mixed and I wasn't. I was never treated differently by anyone, teachers, relatives, church people, etc. I did hear when people curse each other they would say things like, "gwey, yuh black likka wha" or yuh black likka tar". I did find the criticism disturbing since people can't change the skin colour they are born with. I also know some fair skinned people or their parents mostly mothers didn't want their child to date or even marry any dark skin man or woman. But I thought in these times we have moved past that.

To be totally honest, when I was growing up I did wish I was fair skinned like my relatives. Overtime, I have become quiet fond of my skin shade mainly because I now don't like that pale look afterall. I prefer what I call my sun-kissed look. My only gripe about my skin shade is I wish it was more even toned all throughout my body. My arms are darker due to continuous sun exposure.

I get it that some people are really very dark. I have also seen that some dark people are of East Indian origins and their women bleach as well, even when they are considered fair in complexion.

What a state of the mind set of some Jamaican employers since Jamaica is mostly a black country. I understand the article that light skinned people are more favoured for employment, but that is clear discrimination and worst ignorance. It is completely unacceptable and should not be tolerated. It is a disrespect to our African Ancestors and Jamaicans need to march about it and bring awareness to the problem.

I am aware some men who only date fair skinned women. I once married a light skinned man, who admitted he prefer "red bone" women. A term I was not familiar with, but my Pamamainan ex-husband explained he is talking about mixed breed women. A dark skinned Jamaican man stated before his darker wife just 3 years again, he only dated light skinned women and is still surprised he married a dark skinned woman. He also bragged about his son born to another woman is fair skinned. He in my view is ignorant so I don't pay him much mind.

I think we Jamaican people are confused over skin colour and need to stop with the madness over our blackness. It's just shameful. We have been black for too long and need to get pass this issue and embrace our skin colour. We should not ridicule each other for being "black", we need to instead embrace the good qualities we possess. I love my Jamaican people black and white, but sometimes they make me vexatious with their negative behavior and attitude to each other.

I remember couple years ago in the nineties the jamaica tv news employed this black lady with her natural hair.

The black lady did up her hair nicely and on tv reading the news, the mixedrace jamaicans and asians never stop calling in about employing a black bumpy bumpy head gal on their tv.

They complain about her appearance as a news reader nonestop.

They said that she should chemically process her natural hair, because she look ugly with that hair on their tv and they should get her off now and all sorts.

There is a company call mcmillan advertising agency on old hope road.

This chinese jamaican lady who was very close to her boss mr mcmillan, a nearly white man, she use to come to work and give this very darkskinned beautiful lady that was employed there hell!

Everyday the chinese jamaican woman made it her point of duty to style up the quiet respectful black lady in her forties, by calling her a black gal and other names that I dont want to repeat on here.

The jamaican chinese woman was saying that the black lady is too black to work in such a company.

The black lady was a very quiet, nice and respectful lady and because she want to keep her job, and knowing how the job system set up in jamaica she had to just cry and bare it everyday.

People think that all black jamaicans are ruff and loud but is because they hav'nt travelled to jamaica.
Had it been a black girl from the ghetto the chinese woman styled like that, the ghetto girl would've beaten her ass.

The johnson & johnson company that use to be in jamaica near richmond park, and owned by whites, did the same to me when I was seventeen yrs old.

I was a trainee model, and companys use to employ models to wear a sash in various stores and greet customers while telling them about the products.

Anyway me and a group of girls went there, and they immediately show a strong interests in the very light fairskiined black girl of afro jamaican.

They interviewd all of us, but they told michael my trainee that, it was the lightskiined girl they like eventhough she was very shy.

Anyway she refuse the job, so I went behind my trainees back and went there to ask if they would consider me.
The lady said ok and eventhough I was darkskinned, they admitted that I was the only person to have all their products sold off the shelves on a weekly basis in all the stores that they sent me to work.

That didnt stop them from giving me dirty looks and talking down to me whenever I go there to pick up my salary.

Im a jamaican living in jamaica and the only time im not judged on my skin or complexion is if the employer or boss is black themselves.

If its a jew, chinese, indian, white or mixedrace firm they will discriminate and tell you point blank that you are too dark.

A white jamaican once told me that Im pretty enough to enter miss world but my complexion is too dark, so thats the reason why He would not suggest that I enter it.

Its the mixedrace, white, and asian jamaicans that are requesting these things, not the black people of jamaica.

I was employed by a jamaican indian man years ago and all his workers were very high brown and lightskinned. I nearly never got the job, because he was thinking that i was'nt light enough to work in his clothing store.

This is why the darker skinned jamaicans bleach, because the noneblacks who own the businesses, are only employing very lightskin people.

I think it's shameful, disgraceful and an insult to those who suffered racial abuse in places all over the world for hundreds of years who stood up and fought against this ignorant and bedevilled side of human nature.
Have they forgotten the distinction made to describe house Negroes and field Negroes and what kind of peoples advocated and implimented this.