BACK ON THE AIRWAVES: Reggae DJ Natty B has a new show on Mi-Soul
REGGAE DJ Natty B and fellow ex-Choice FM DJ Jigs have found a new home in a soul station set up by the founder of Kiss FM.
Gordon ‘Mac’ McNamee, who founded Kiss as a pirate station in 1985 with friends Tosca, Pyers Easton and George Power, is now heading Mi-Soul, an online station soon to be launched on DAB.
It is aimed at an audience “that loves soul, reggae, R&B and soulful house,” Mac told The Voice.
He added: “It is designed to appeal to 30 to 50-year-olds. We’re not going for a younger audience, but the music will be a mix of old and new. You’ll be just as likely to hear a new Angie Stone track as some old school R&B or soul disco.”
Veteran DJ Natty B, who started his career on Kiss FM, said: “I’m very glad to be back on the airways and excited to be launching the only reggae chart show in the UK.” His new show launched on Saturday (Oct 9) between 9pm and 11pm.
Double MOBO winner Jigs, who chose to resign after 24 years on Choice FM following its name change, said: “I’m delighted to be able to call Mi-Soul Radio my new home, and I’m really looking forward to being able to play the music I love on air.”
He will take to the airways from November 18, with a daily show between 10am and 1pm, Monday to Thursday.
Former colleague Dave P, a gospel DJ, has since joined Premier Christian Radio.
“I’m really pleased about Natty and Jigs coming on board,” said Mac. “Natty started with me at Kiss FM and I have known Jigs for years and just love the way he plays music. He’s a great presenter and he knows his stuff, the old school and the new.”
Mac said Mi-Soul, based at the Stephen Lawrence Charitable Trust in Deptford, south London, was not in competition with stations like Colourful Radio.
He added: “We’re a lot broader than Colourful – they do a lot more speech, which is definitely needed. They have got their audience, ours is a much broader audience for music lovers.”
Commenting on the renaming of Choice FM, Mac, who helped launch the careers of the likes of Trevor Nelson, added: “I think it’s sad. Radio is now all about big business. As a businessman, I understand it, but I’m a music lover at heart so I don’t agree with it. I think we proved with Kiss FM that you can run a successful business and stay true to the music. Nowadays it’s more about the dollar, and the more shareholders you have the more money you need to make.”