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Ex-NBA player launches mission to bring back Black Santa

CHRISTMAS CHEER: Baron Davis with Black Santa (Image: The Black Santa Company)

FORMER BASKETBALL player Baron Davis is on a mission to bring back Black Santa.

Davis, who played for the Golden State Warriors, has founded the Black Santa Company to celebrate diversity and spread positivity.

The idea for Black Santa came to Davis when he taking some time out from the NBA as a result of injury.

He said: “I just wanted to have a purpose.”

Davis said he knew black people would love and enjoy Black Santa because his whereabouts is something that is part of an annual conversation.

“We always talk about this every Christmas – where is Black Santa?” Davis said.

Seeing a chance to make a change to the lives of others, Davis launched an online store selling Black Santa themed clothing – but he hasn’t stopped there.

The 39-year-old said: "With all that’s going on in this country, and particularly in the African-American community, I want to offer heroes and role models through storytelling. Black Santa is the first character. His mission is to celebrate diversity, the joy of giving and the magic of good. He’s here to bring people together and have fun."

As well as selling a range of Black Santa decorated merchandise, Davis has launched a Black Santa Winter Wonderland pop-up in Oakland, California, to give families the opportunity to meet Black Santa and Mrs Claus.

Children can also take part in DIY crafts and make their own Christmas decorations at the pop-up, which runs from November 23 until Christmas Eve.

While visitors to the winter wonderland will be able to spend some time with the Black Santa and Mrs Claus, the duo will also travel around the Bay Area to attend various charity events, toy drives and concerts.

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