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Former X Factor star Misha B backs child poverty campaign

HELPING HAND: X-Factor Misha B (right) with some of the young people she met recently

X FACTOR star Misha B has given her support to a new charity campaign that is aimed at ending child poverty in Manchester.

The now London-based singer returned to the city to back an initiative by the Children’s Society aimed at tackling some of the deep-seated social issues affecting young people in Greater Manchester. 

During the launch at the Zion Resource Centre on Stretford Road, Hulme last week, 21 year-old Misha B also met some of the teenagers who are currently being supported by the charity.

She said: “When I heard that half of the children growing up in Moss Side live in poverty I immediately wanted to help. I grew up in the Moss Side and Longsight districts of the city and saw at first hand the issues The Children’s Society aims to deal with.

“Young people living in Greater Manchester have aspirations just as I did and so much potential which is blighted by poverty. The Children’s Society’s new initiative provides a ray of hope to thousands of children and their families.”
A survey commissioned by the charity found that there are an estimated 150,000 children living in poverty in the city– among the highest rates in the country.

The charity’s new initiative aims to raise public awareness of the issues and develop solutions to tackling the issues. 

The drive is particularly aimed at teenagers who regularly run away from home and miss out on their education who, according to the charity, are more at risk of sexual grooming and exploitation.

Misha B, who grew up living between Longsight, Hulme and Moss Side, said: “I can relate to what some of these young people are going through and now, I’m in a position to raise awareness of the issues behind problems like running away from home. When you are going through that, one of the key things is having some positive support - then everything changes. The Children’s Society is out there for young people going through that.”

A spokesperson for the charity said the scale of the problems facing children in the region were among the worst it had seen.

Rob Jackson, area director of The Children’s Society in Greater Manchester, said: “The results are shocking and underline that there are deep-seated social issues that are having a devastating effect on so many lives.  If we want to create a brighter future for children and young people it’s vital that all organisations across the city work together to tackle these issues.”

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