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Fur no more! Fashion brands to go fur-free

CHANGING AESTHETIC: Michael Kors to phase out fur from his collections (Photo credit: JP Yim/Getty Images For Michael Kors)

MICHAEL KORS Holdings Limited, a global fashion luxury group, have announced that it will no longer use animal fur in its products, with production being phased out by the end of December 2018.

With this announcement, Michael Kors and Jimmy Choo have joined the international Fur Free Retailer Program.

“I am pleased to announce our company’s commitment to no longer use animal fur in our Michael Kors and Jimmy Choo collections,” said John D. Idol, the Company’s Chairman and CEO. “This decision marks a new chapter as our company continues to evolve its use of innovative materials.”

“Due to technological advances in fabrications, we now have the ability to create a luxe aesthetic using non-animal fur,” said designer Michael Kors. “We will showcase these new techniques in our upcoming runway show in February.”

Mark Glover, Campaigns Director of Respect for Animals, the UK’s leading anti-fur organization, added: “This announcement by Michael Kors and Jimmy Choo is great news. 100 million animals are killed every year just for their fur – a product nobody needs.

"The suffering these animals endure is extreme and completely unnecessary. Today’s announcement is another step towards the day when this appalling treatment of the animals we share the planet with is brought to an end."

Joh Vinding, Chairman of the Fur Free Alliance, commented: “The Fur Free Alliance congratulates Michael Kors for this monumental achievement. It’s becoming increasingly clear that fashion companies and consumers alike want nothing to do with unnecessary animal cruelty, especially when innovative alternatives are available.”

Michael Kors joins Gucci, Armani, Yoox Net-a-Porter, Stella McCartney, Ralph Lauren, Hugo Boss and Elisabetta Franchi as fur-free leaders in luxury fashion.

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