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Fuse ODG debuts clothing line at Caribbean Fashion Week

Fuse ODG, left, with a model sporting a top from his collection (image credit: Style Afrique)

SOUTH LONDON-based artist Fuse ODG said he was ‘honoured to have brought my new Africa message to Jamaica’ following the afrobeats star’s performance at the Caribbean FashionWeek (CFW) 2017.

As well as being exposed to the awe-inspiring collections from island-based designers including Meiling and Lois Samuels, attendees of this year’s Caribbean FashionWeek were treated to performances from a host of international stars, including R&B princess Ashanti.

The champion of ‘New Africa’, Fuse ODG performed and debuted his New African Nation (NANA) fashion collection on the international runway, followed by an energetic performance by Grammy Award-winning artist Ashanti, who performed well-known hits such as Foolish and her duet with Ja Rule, Always On Time.

Fuse ODG said:

“I’m honoured to have brought my ‘New Africa’ message to Jamaica through my music, and having debuted NANA on the Caribbean FashionWeek runway.

"We teamed-up with two talented designers to bring the vision of the clothing line alive – VA Designs for menswear and Karentino for womenswear. I was a fan of their work and reached out to them as I knew they were the right people for the job. The results speak for themselves.


WALKING THE TALK: Two catwalk models showing-off Fuse ODG's new range

“New African Nation is something that encapsulates what Africa is now. The stuff I saw on TV about Africa when I was growing up was so negative. But these kids have grown-up now, and they are showing the successful and positive side of Africa. It is about cultural identity and being proud of where you are from.”

Caribbean FashionWeek welcomed collections including The Vessel by Lois Samuels, while Meiling’s new Parallels 2 collection looks set to inspire summer island wardrobes.

Some of Jamaica’s most successful models including Jimmy Choo campaign star Jeneil Williams, Vogue cover girl Alicia Burke and the midwife-turned-model Stella McCartney who Ralph Lauren, and Dolce & Gabbana can’t get enough of, return to the runway.

Caribbean Fashion Week is key in drawing the world’s attention to the talent the Caribbean has to offer.

The powerhouse behind Caribbean FashionWeek and some of the fashion industry’s major players is Pulse International, which has been instrumental in the launch of international models. Pulse International founder Kingsley Cooper said:

“We are pleased to have hosted Fuse ODG at CFW. He is a multi-talented star and has a powerful message of self-love and empowerment, which Jamaica connects with deeply, it resonates with everything we stand for. It has been an epic year.”

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