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Hendrix pops up in London

REMEMBERED: Jimi Hendrix

ROCK LEGEND Jimi Hendrix is the subject of a pop-up store in London celebrating the guitarist’s new album.

Open on Ganton Street, Soho until April 12, the celebration marks the UK launch of Hendrix’s posthumous studio album, People, Hell and Angels.

The 27-year-old American, who recorded such classics as Purple Haze and Voodoo Child, died from an accidental drug overdose in London in September 1970.

A 105x80cm portrait of Hendrix, made from 4,000 Fender plectrums, has gone on display today (April 2), for the first time.

The gallery also includes a photography exhibition and will sell other merchandise.

In the shop’s basement there are 'Jimi Hendrix Master Classes' conducted by experts from the Fender guitar company.

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