ON THE RISE: Lovelle
BRITISH SINGER Lovelle is relatively new to the music scene but her music has already reached a worldwide audience.
Hailing from south London, her debut single Uh-Oh was used by MAX Factor for the cosmetics company’s worldwide ad campaign, after renowned music video director Jake Nava (who directed Lovelle’s Uh-Oh video) decided to use it in MAX Factor’s ad – which he also directed.
Now, Lovelle is gearing up for the release of new single La Musica. Produced by Ray Foxx, the up tempo club banger, laced with trumpet interludes, has enjoyed radio support on Radio One and 1Xtra, and looks set for success. Here, Lovelle tells us more about her career to date.
How do you describe your sound?
I’m still working on my sound but it’s UK-sounding, soulful… if you wanna call it a little pop-sounding, then maybe that too. I'm influenced by Amy Winehouse because her music is just amazing. Her sound remains so real and her lyrics are incredible. I always listen to her for inspiration.
What’s been the highlight of your career so far?
Going to Ibiza to perform with Ray Foxx was unbelievable. Having Jake Nava produce and direct my first music video Uh-Oh was fantastic too. He's worked with people like Beyoncé, Jay-Z and Kanye West, and he insisted on using Uh-Oh on the MAX Factor advert he was directing after a friend played it to him.
What would you say to haters who think you’ll be a one hit wonder?
Thank you for loving me. If you don't have haters, you’re not doing what you’re doing right.
What three items do you always have in your handbag?
Cherry Carmex lip balm, my BlackBerry and Sure roll on!
Name three of your favourite tracks of 2011 so far…
The Trumpter by Ray Foxx, which later became La Musica; I Need A Dollar by Aloe Black; and Turning Tables by Adele.
Where do you see yourself in five years time?
Hopefully on a holiday with my boyfriend in the Bahamas, reminiscing on the days I was on the grind trying to be a singer!
La Musica (The Trumpeter) is out on September 25 on Defected Records. For more information visit www.lovelleofficial.com