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Jamaica Valley – The Spice of Life

AUTHENTIC: Jamaica Valley strives to offer true Caribbean flavours and tastes

JAMAICA VALLEY is an authentic food brand comprised of various powdered seasonings and teas, which is distributed across the UK.

Products are currently stocked across 80 London stores; as the company continues to gain traction and grow in popularity, more will be added to the list.

Caren Balfour established and manages the business alongside her husband. She discusses Jamaica Valley’s unique taste and the intricate processes, behind the scenes:

“We have four different seasonings – including curry and chicken – plus six different teas; we are currently working on more,” she explains.

Although it is based in London, England, Jamaica Valley products are manufactured in Runaway Bay, Jamaica.

“All of our seasonings are made from scratch. The ingredients - peppers, onions, garlic, pimento for instance – are ground and combined together to create an authentic flavour”.

Naturally, the teas undergo a different but similarly elaborate process which begins with sourcing the bushes from local farmers and bringing it back to Runaway Bay. It is then sun-dried, ground through industrial sized equipment, packaged and exported to the UK for distribution.

The couple ran a successful restaurant in the country some years ago and Caren believes that this insight gifted them with essentially business acumen which they apply to their latest venture.

“After managing our restaurant, we knew where the problems were going to be. With Jamaica Valley, we’ve got a good management team that we’ve known from quite a while plus my husband and I go back and forth very often”.

Caren is proud of the job opportunities which Jamaica Valley provides in Jamaica where unemployment is so high. She adds:

“My dream is fill that gap [of unemployment]. I wanted to bring these opportunities and even in the UK, I do try my best to even use black owned businesses. We network with other black businesses.

“Our mission is to keep with the integrity of the Jamaican brand for Jamaican people. We are quality first, always. When people buy the brand, I want people to get that authentic taste”.

As of January, distribution of these products will start in the Jamaica.

For more information, check out the following:

Website - www.jamaicavalley.com
Facebook - Jamaica Valley
Twitter - @JamaicaValley
Instagram - JamaicaValley876

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