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Jamal Edwards MBE launches youth-focused news service

NEW VENTURE: Jamal Edwards MBE

JUST DAYS after gracing the inaugural Forbes 30 Under 30 Europe list, young entrepreneur Jamal Edwards MBE has unveiled his latest business venture, a youth-focused news service.

SBTV News, which falls under the umbrella of his SBTV empire, is a partnership with multimedia news agency and is a “fantastic opportunity to expand on our existing service”.

“Our audience is young and hungry to learn, with interests beyond music. We aim to become the go-to news destination for our followers, just as we have for discovering the best new music,” Jamal told The Guardian.

“Our audience is young and hungry to learn, with interests beyond music. We aim to become the go-to news destination for our followers, just as we have for discovering the best new music.”

Edwards, who was honoured by the Queen for his services to music in March, founded SBTV, named after his rapping moniker Smokey Barz, in 2006 as a platform to push the UK grime scene.

Talking to The Voice last year about his success, Edwards said “self-belief is the main ingredient" to his success.

He said: “I'm a rebel at heart. When people say 'no' I do it anyway because I know I can. That's why self-belief is so important.”

The news service, which launched yesterday (Jan 20) will expand into areas such as sport, politics, technology, showbusiness and entertainment.

A team of 25 journalists will create the content – four SBTV-based reporters, two of whom will be seconded from PA, and 21 from PA’s digital service Snappa.

“We are very excited to have formed this digital partnership with Jamal Edwards and SBTV which will combine the multimedia content, resources and experience of PA and the unique strength among young audiences of SBTV,” said Press Association chief executive Clive Marshall.

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