YOUNG, GIFTED AND BLACK: Karl Nova
FANS OF UK gospel would know of Karl Nova from his time with popular gospel/rap group GK Real and more recently as a solo hip hop artist.
He recently released a new EP The Frustrated Artist and one unique thing about this project, aside from the music, is that Karl has given people payment options - they can download it for free or make a donation.
Karl explained why he has given listeners a choice. “I have given away three full free projects before.
“But over time I have discovered that some supporters still would like to give back even though it is free.
“So I decided to leave an option on this project for supporters to pay what they want if they liked this project with no pressure on them to pay, and I have seen my lovely supporters pay even though it is free.”
No one can accuse Karl of not being inventive; today’s artists have to be - including gospel artists - due to changes in the music scene.
And though he doesn’t view himself as a gospel artist per se, he self manages his ‘career’.
He added: “I am a hip hop artist, of The Faith, operating in and out of the scene. I saw that everything is becoming more digital and more social network-focused since the heyday of the social networking website Myspace.
“I adjusted and prepared for that change early. Everything is becoming about capturing your niche market and connecting directly with supporters without the need of a middleman.”
With a desire to create music that uplifts, informs and inspires every and anyone, Karl is part of the set up of Student of Life, an organisation where he uses his rap talents to make learning fun for young people in schools, and encourage in them a love for literature and teaching them how to think critically.
Aside from his rapping skills, Karl is also creating a following for himself with his shows on Premier Gospel The Writer's Block broadcast on Saturdays and Hip Hop Sessions aired on Wednesday.
He loves relating to a radio audience and takes pleasure in promoting the music of new unknown artists. “My desire is to help such artists especially if they are from the UK because I know what it is like to feel overlooked and
“It is a sacrifice too because I am not allowed to play my own music and promote my EPs, albums or mixtapes. There is a rule that says I can't spin my own tracks. Other presenters can play them though!”
This year is looking good for Karl. His new EP is out and he’s looking forward to expanding his audience.
“I want to keep sharing my music and seeing lives touched. I have a project coming out on September 13 (his birthday) called PLTFRM SE7EN [SIDE B] and I look forward to releasing that.
“I just want to make great, honest and heartfelt music. I know rap isn't everyone's cup of tea so I want to develop my singing side more too”
Visit www.karlnova.blogspot .co.uk for more information