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Kelly Rowland: 'Black women should embrace their features'

EMBRACING BLACK BEAUTY: Kelly Rowland

KELLY ROWLAND has revealed that her own struggle to find make-up that matches her complexion was the inspiration behind her new cosmetics line.

The Chasing Destiny star will be launching her own make-up line in collaboration with her make-up artist, Sheika Daley, and will be inclusive of all skin tones.

Recalling past experiences, Rowland told The Huffington Post: “I was pink, I was green, I was grey, I was too fair, I was too dark or too purple.

“Even going overseas to Europe, none of the make-up artists have my colour, and I was just shocked. Like, you should know it all. They didn’t, and that’s fine, but if that’s the case, then let’s figure out a solution.”

That solution is her line, F.A.C.E., which stands for For All Created Equal. Rowland said she especially wants to fill this void for women with darker complexions and help them embrace their true beauty.

“I don’t want them to cover up their [skin colour],” she said.

“So many makeup artists cover everything up. Let the skin tone shine through. There’s a reason why people are sitting in the sun, there’s a reason why people are injecting their lips. Our features are so beautiful, and we just don’t need to cover it up or enhance it even more, cause we already have it... We invented the s**t!“

Back in March, Rowland announced her new make-up line where she said she'd cater for "chocolate girls".

"My make-up artist Sheika Daley and I are actually starting a make-up line we’re making sure we make, well, we’re starting off with lashes and then we’re going to have it grow for all women," Rowland told Essence magazine.

"But definitely making sure we have our chocolate girls covered. Gotta get the chocolate girls in there! We have to have that, you know. I think [former supermodel] Iman has done a beautiful make-up line and I want to do it too!"

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