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Is Kendall Jenner mocking Black Lives Matter in new advert?

CONTROVERSY: Kendall Jenner stars in the new Pepsi advert

A NEW Pepsi advert showing US model Kendall Jenner using the soft drink to quell a riot has caused outrage and criticism across social media.

The 21-year-old Keeping Up With The Kardashians star has been accused of mocking the Black Lives Matter movement and “appropriating the resistance” in the advert, which has been compared to a famous photo of a woman standing up to police at a US protest last year.

INSPIRED: An image of Leshia Evans during a demonstration in Indiana last July.

Wearing a blonde wig and posing for the cameras, Jenner is seen caught up in the midst of a demonstration when she throws off the wig, grabs a can of Pepsi and hands it to a grim-faced police officer, who accepts it and smiles, to the cheers of the placated crowd.

SIMILAR?: Kendall Jenner in the new Pepsi ad

The ad caused immediate criticism, from the likes of Piers Morgan who stated that the advert is is "stupefyingly diabolical. Absurd, PC-crazed, virtue-signalling, snowflake claptrap.”

Others have complained that the image is similar to Leshia Evans (above) and makes light of police brutality and the struggle of black Americans.

See the tweets below:

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