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Kendrick Lamar teams up with Reebok for capsule collection

DESIGNER: Kendrick Lamar

RAPPER KENDRICK Lamar is branching out further into the fashion scene, and for 2017 he's teamed up with Reebok to launch their newest project, the Reebok Classic x Kendrick Lamar Club C Capsule.

For his first version of the Club C sneaker, Kendrick draws on his experiences from both past and present to add his style to the classic tennis shoe.

In a press release, Kendrick Lamar said: "Now more than ever it is important for individuals to come together as one. This sneaker represents that call for unity and equality, while also pushing people to look beneath the surface and uncover the hidden messages."

"This is something I try to do with my music, and now here with the Club C."

The Club C is the third Reebok sneaker model on which Kendrick has collaborated. Previously, he designed Ventilators, which promoted peace among rival gangs. He also designed a Classic Leather model called “Perfect Split.”

The kicks will be available in adult unisex and children’s sizes at Reebok.com worldwide starting January 13.

See more images of the trainers below:



IMAGES VIA REEBOK

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