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Krispy Kreme apologies for 'racist' KKK Wednesday promotion

UNFORTUNATE SIMILARITIES: Doughnut lovers were shocked to see a Krispy Kreme promotion referred to as the KKK

US DOUGHNUT company Krispy Kreme has apologised after scheduling an event called KKK Wednesday at a UK branch.

Krispy Kreme was due to host KKK Wednesday today (Feb 18), at its store in Hull, Yorkshire, which it had promoted via a post on its Facebook page.

The KKK is meant to stand for Krispy Kreme Klub, but it left many accusing the food firm of racism due to sharing its name with right wing hate group the Ku Klux Klan.

One Facebook user commented: "For those Brits who may not be familiar: the KKK was a society of American southern white male members of the Democrat Party who were wont to dress up like ghosts and dance around a burning cross before fanning out with torches (dipped in oil and burning, not flashlights) to commit unspeakable crimes."

The company has since removed the post from the Facebook page and issued an apology.

"All material has been withdrawn and an internal investigation is currently underway," Krispy Kreme told the Mirror Online.

A spokeswoman for the Hull branch of Krispy Kreme told the Hull Daily Mail: “This was sent from head office so it has been advertised at all the outlets.

“But we have now taken down the sign from our point of sale," she said. “We don’t have a new name for the event yet but it is still going ahead this week.”

The event, which is aimed at children on half-term holidays from school, lets them decorate their own doughnuts.

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