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Levi Roots to help homeless this Saturday


LEVI ROOTS, the internationally acclaimed entrepreneur best known for his Reggae Reggae Sauce, will be sharing the secrets to his success and helping the homeless on Saturday, March 25 in Tottenham, north London.

Roots will headline a fundraising event with a keynote speech on sharing the secrets to his success, to be followed by a question and answer session at the Park View Academy on West Green Road, London N15.

Building Communities Part 2 is an event organised by the New Social Enterprise UK (SEUK) members, social enterprise Working Action Group (WAG) and community group Find Your Voice.

Roots is no stranger to keeping in touch and giving back to the local community. Enterprising Roots was approached by Working Action Group, which is based in Essex and London to support their Action For The Homeless project in July 2016. He responded by donating merchandise for a raffle at their launch, the proceeds of which has helped the homeless project to progress.

In a recent media interview Project Manager Juliet Ryan of the Working Action Group stated:

“I am pleased that Levi Roots winner of the BBC's Dragons Den agreed to join Lloyds Bank, The School for Social Entrepreneurs and The Big Lottery fund in supporting the project in some way. We are staging the event on March 25 to raise awareness of our Action for the Homeless and Action for Equality and Diversity projects.”

Action For The Homeless is aimed at reducing rough sleeping by offering; sleeping pods, encouraging healthy eating with wholesome meals; hygiene solutions with an inbuilt shower room and toilet; also office facilities to help create CVs and job application opportunities.

The mobile unit also aims to kick-start employment opportunities by having employers and health workers and multi-agency support workers invited on board. Meeting facilities will also help to establish family contact. These services and functions will be featured on a converted double decker bus functioning as a mobile unit. In order to travel and support the homeless Action For The Homeless are appealing for funds to keep it mobile.

Ryan says every gesture, no matter how small will help the cause.

“WAG’s Action For Equality and Diversity project is aimed at changing the biases we have against homeless people and reduce the discrimination and abuse they encounter, using unconscious and conscious bias as a tool for change.”

Dr. Doirean Wilson, a senior lecturer and equality expert along with her students from Middlesex University have been instrumental in this initiative by creating a toolkit and media and social educational packages.

The National Coalition Business Institute (NCBI) who have over 32 years’ experience in delivering equality and diversity education have agreed to work with WAG to deliver workshops and classes and courses to whoever is interested.

Both Wilson and Royston John of the National Coalition Building Institute (NCBI) will be presenting at the Building Communities event on March 25.

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