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Love & Basketball London screening just days away

CLASSIC: Actors Omar Epps and Sanaa Lathan starred in Love & Basketball

FIFTEEN YEARS ago, one film changed the trajectory of black narratives on the big screen.

Love & Basketball was released during a time when gansta films were top of the agenda and according to journalist Rachel Deahl of AllRovi, served “as a sombre reminder of how few films exist (much less love stories, much less ones that focus on the female perspective) about multi-dimensional African-American characters outside the ghetto.”

To celebrate the film’s coming-of-age, a special screening will take place in London on October 16 and promises to be “one of the biggest events of the year”.

A 19ft screen will be erected in east London’s York Hall, where attendees can watch the classic and be treated to a themed evening of music - courtesy of a live DJ - American street food and basketball matches.

Organisers, Amacoast Cinema in association with We Are Parable, said they are excited by the prospect of having hundreds of fans enjoying this film in an immersive atmosphere and revealed they have been “overwhelmed” by the response.

“If anything, it’s shown that UK audiences are crying out for events like this,” Dele Aro, Co-founder of Amacoast Cinema, said.

The event coincides with the launch of Amacoast Cinema, a company that focuses on pop-up cinema events screening exclusively black films.

Despite initially targeting mainly a black British audience, Amacoast Cinema said they had been “pleasantly surprised” by the level of diversity that they’ve seen in audiences that have taken an interest the event.

“The culturally diverse audience has been one of the most rewarding parts of putting this event together,” Amacoast Cinema co-founder Kandi Ejiofor added.

“We knew there would be a lot of buzz around the anniversary, but it’s been incredible to see it being embraced by so many different groups.”

In association with experiential events company WWe Are Parable, Amacoast Cinema have been able to create an event that truly challenges the status quo, attracting those who know and love the film, and those who are experiencing it for the first time.

Aro went on: “We've been really fortunate to have partnered up with an experienced and creative team in We Are Parable - and we're looking forward to seeing our audience reactions to all the elements on the night."

Limited tickets for Love and Basketball remain. Secure yours here: https://loveandbball15.eventbrite.com/?aff=voice

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