ONLINE FAVOURITE: Joivan
WHILE THE name Joivan Wade may not ring any immediate bells, it is certainly a name you will want to remember.
Popularly known as one third of Mandem On The Wall (MOTW), alongside his cast members Dee Kartier and Percelle Ascott, the three have become online favourites.
Since the show's launch in 2011, the comedy series has amassed over four million views on YouTube and the trio has since crossed over into prime-time television as they stepped into their roles in E4 series Youngers.
Hailing from south London, the multi-talented Wade transforms on screen into ‘loveable rogue’ Failia, a character he refers to as his “alter ego”.
“You get these things that you want to do in certain situations but you can't do it because you live in the real world and there are consequences,” he said.
On similarities between himself and the silver-tongued rascal, Wade commented: “I think the similarities will definitely be the loveable rogue vibe he has and being a bit of an instigator. If there's a plan that the ‘mandem’ want to instigate, he moves forward with it. I would say that's a quality we share.”
While the role he is most popularly known for is that of a self-professed ladies man, who is in fact a virgin, the grounded performer described the age of social media as “pretentious” and contributing factor to shaping how some young men misrepresent themselves.
“If it’s not socially acceptable to be a certain way then people will try to conform to a way that they see they can be accepted. A lot of the time that does come down to being sexually active and what the demands are of a young man and what society believes they should be doing.”
He advised: “Be yourself, you can't be you better than you can be anybody else, being you is the only slot you have to fill.”
A young man with his eye firmly on a goal, the 21-year-old BRIT school graduate confessed MOTW was his first foray into comedy, “I had never done any comedy before this, and I studied theatre, straight acting.”
While he plays the role of the funny guy, he doesn't regard himself as a comic, which may come as a surprise to those who encounter him.
“It always a nice surprise when people see you as a joke man and they talk to you and realise it's not that at all,” he said.
For the ardent hard worker, of Jamaican descent, the beginning of the year was marked with the unexpected passing of his father, who he credits with having “managed us and helped us on our journey”.
Born from a family of entrepreneurs, Wade cites his mother, a life coach, as a support system.
“She drilled in to me what it means to be successful in life and what you need to do in order to carry that out and essentially that's hard work. As long as I'm working hard in whatever I'm doing then she’s supportive of that.”
After recently snagging a role in Sci-Fi favourite Doctor Who, the breakout star, who is increasingly coming into his own, still remains dedicated to the vision of working alongside his MOTW colleagues and real life friends.
“It will be a long-term relationship throughout my whole career,” he confirmed.
The three collectively form JPD3 Entertainment, dedicated to creating their own content across all creative platforms. Inspired by the foundation of the Wayans Brothers, Wade envisages a career where all three young men are able to work on individual projects while working as a collective.
“It allows us to take those contacts and experiences and bring it back to every other endeavour we will do as a collective and make it as strong as possible,” he said.
The trained actor recently took on the role of Ritchie in the stage adaptation of Rudy's Rare Records, an accomplishment he describes as one of the “best experiences” of his life.
Starring alongside veteran actor Lenny Henry, the applauded UK actor and comedian became a significant influence on Wade.
“He took me under his wing and started giving me advice especially on the journey that I'm taking.”
Inspired by Henry's vocal criticisms and commitment to the promotion of greater diversity on television, he added: “I do agree with quite a lot of the opinions that Lenny has”.
“I'm leading a youth campaign for BME talent to be able to spread the message for young people. There are 12.5 per cent of BME citizens in the UK so in my opinion 12.5 per cent of the money that goes to the BBC, Channel 4 and other broadcasters in the industry should form a budget for BME talent.
“We talk about multicultural Britain at events like the Olympics but when it comes to representing it on screen, that's not being done, but it will change,” he said.