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Misty Copeland is the new face of this major beauty brand

AMBASSADOR: Misty Copeland

BALLERINA MISTY Copeland has been announced as the new face of Estee Lauder.

The cosmetic household revealed the top American Ballet Theatre star, 34, will get to work right away, promoting their Modern Muse, a "lush floral woody" fragrance, across digital, TV and print platforms starting in August.

"When Estee Lauder launched the Modern Muse fragrance in 2013, we embraced the idea of women as muses, living life on their own terms, achieving great things and inspiring everyone around them," says Stephane de La Faverie, Estee Lauder's Global Brand President.


NEW CAMPAIGN: Misty Copeland for Estee Lauder's Modern Muse fragrance

"Misty has challenged the status quo to achieve her dreams and inspired so many young women along the way. Misty will bring the fragrance concept to life through her unique story."

Copeland shared the news on her Instagram page, saying:

"I'm so excited to announce that I'm the newest @EsteeLauder spokesmodel for #ModernMuse! See how I make it part of my performance routine. #BeAnInspiration #EsteeAmbassador"

Copeland is the first African-American ballerina to perform solo in New York for 20 years and broke barriers in the field for having a curvier body than traditionally skinny physique that ballet dancers are known for.

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