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People are beefing over PETA’s anti-animal language campaign

BEEF: PETA's latest campaign has sparked outrage among meat eaters and vegans and vegetarians

PETA has riled up both meat eaters and vegans and vegetarians after it unveiled its latest campaign which compares “anti-animal language” to racism and homophobia.

The animal rights organisation is calling on people to mind their language and replace age-old idioms such as “kill two birds with one stone” and “beat a dead horse” with alternatives such “feed two birds with one scone” and “feed a fed horse”.

While the suggestions were simply laughed at by some, it was the animal rights organisation’s comparison between so called “specieism” and racism and homophobia that caused the most beef.

CNN’s Don Lemon said: “To compare it to homophobic and racist language, as someone who knows a bit about both of those, c’mon....I just think it’s too much.

“Certain people who are really sensitive about things, maybe they should be more sensitive about other things. Maybe they should actually be concerned about homophobia and racism.”

One Twitter user said: “PETA want me to watch what I say for specieism like I don’t got being black in America to worry about.”

Another said: “PETA is all like ‘don’t say stuff that might be racist to animals and vegans’. Like bruh, we can’t even get people to stop saying real racist stuff.”

In a statement, PETA said: “Words matter, and as our understanding of social justice evolves, our language evolves along with it.”

It added: “Just as it became unacceptable to use racist, homophobic, or ableist language, phrases that trivialize [sic] cruelty to animals will vanish as more people begin to appreciate animals for who they are and start ‘bringing home the bagels’ instead of the bacon.”

What was designed to be a handy cheat sheet has turned into a meme.

One Twitter user criticised PETA in the format of their “speciesim” campaign, writing: “Instead of saying, ‘comparing people of color [sic] to animals is controversial,’ say: ‘comparing people of color [sic] to animals is racist.’ Instead of saying, ‘PETA is racially conservative’, say, ‘PETA is openly racist.’”

Waterstones Tottenham Court Road mocked the campaign with their own “anti-book language” chart, which suggested replacing phrases such as “take a leaf out of someone’s book” with “put a leaf in someone’s book” and “cook the books” with “cook the books a nice dinner”.

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