POSTER GIRL: Beyoncé
SHE'S USED to her face being plastered on the walls of fans all over the globe, but surely having your face plastered over billions of Pepsi cans is enough to make even Beyoncé, the most seasoned pin-up, stop in her tracks.
No so! The soft drink giant recently revealed their limited edition batch of cans with the Single Ladies star emblazoned on the front as part of a deal said to be worth $50 million.
Bey said of the new campaign, which includes standard advertising such as commercials:
"Pepsi embraces creativity and understands that artists evolve. As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity.”
The mega deal is being described as a "hybrid project with Beyoncé that will also include a multimillion-dollar fund to support the singer’s chosen creative projects."
Her general manager of her Parkwood Entertainment company, Lee Anne Callahan-Longo, revealed to the NY Times:
“It’s wise for a brand like Pepsi to give an artist the ability to truly express herself, instead of just the old-school way of, ‘Do you want to be in an advertisement?’ This is much bigger. This is, ‘How can we create something together that is truly unique?’ ”
Beyoncé kicked off her decade long relationship with Pepsi back in 2001.