WINNING: OMI is doing it big
JAMAICAN-BORN OMI made history in 2015 when his smash hit 'Cheerleader' topped the UK national charts for four consecutive weeks, the longest reign at number one in the UK by a Jamaican artist.
That same year, the song was also named as the US Billboard's No. 1 song of the summer, ahead of stars like Taylor Swift, Justin Beiber, Wiz Khalifa, Kendrick Lamar and Adele.
Fast forward to 2017 and OMI is still touring the world, making hits and smashing records. The Clarendon-born crooner is booked for the seventh staging of Irie Fashion Rave (IFR) that takes place on 22 and 23 April, 2017 at Roosevelt Field Mall in New York.
OMI will become the first Caribbean artist to perform at the upscale shopping mall in East Garden City, Long Island, New York - one of the largest mall networks in the USA and home to firm favourites Bloomingdale's, Macy's, Nordstrom, and Neiman Marcus.
IFR co-producer Syntyche' Clarke, who sealed the Roosevelt Field Mall deal, is tremendously excited about the growth of the event.
"The vision for IFR has always been to take our Caribbean culture and fashion to the world. It was for that very reason why in 2013 we took the giant step to move to the 3,000 capacity Resort World Casino in New York. Today we are on the move again, this time to one of the largest mall's in America."
On an average weekend, almost a half a million customers pass through the Roosevelt Field Mall.
"Getting an opportunity to host a major Caribbean event at this shopping mall is a big deal for Jamaica and the entire Caribbean Diaspora. Fact is when you look at international fashion or listen to mainstream music, there is no question that it is heavily influenced by our Caribbean culture. What we are doing at IFR is really accentuating and celebrating where it all came from" she shared.
Aside from the fashion and music, IFR will come alive with a variety of contemporary and traditional Caribbean dishes that will be on display. 2x Food Network's Chopped Champion Chef Andre Fowles will appear at the Culinary Pavilion alongside Celebrity Chef Patrick Simpson. Chef Laniece Llyew of Milk River Restaurant and Lounge in Brooklyn and husband and wife duo Chef Sean & Jin of Sean D Catering are also slated to make an appearance.
Irie Jam Radio will broadcast segments of IFR live to listeners in the tri-state area on 93.5 FM, WVIP and globally online.
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