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Pop-up shops to help black businesses reach new customers

NEW OPPORTUNITY: The HD Pop-Up Lounge event will provide an affordable showcase for independent black retailers

A POP-UP shop show aimed at providing affordable space for emerging black businesses to sell their products and services, will be launched at the end of the month.

The HD Pop-Up Lounge in Stratford Westfield’s World Food Court, is a free one-day shopping event opens today (Sep 28), selling unique beauty, fashion and health products from independent black retailers.

Mother of two Brenda Gabriel, 31, from Hackney, east London and friend Shaherah Jordan felt a pop-shop could be useful for small business owners in the black community to present their products in an affordable space. They were also inspired by a government report released in July which revealed that black and ethnic minority business leaders were finding it harder to get bank loans than their Indian and white counterparts.

Gabriel said: “All too often exhibition space is prohibitively priced for small businesses, making it difficult for them to participate. BAME businesses in particular face many challenges trying to get off the ground. We thought this platform would increase opportunities to engage with current and potential customers who in turn would have the opportunity to support local business.

During the event several businesses such as corsetiere and designer Nicole DeNoir, Barbadian inspired aromatherapy brand Almocado, and African inspired bespoke jewellery designer to the stars, Ehwunah will be among the entrepreneurs on show.

Jordan is hoping the event will help to build stronger relationships among black-owned businesses and the wider community.

“There has been a two-fold issue in the past, whereby black customers and businesses feel let down by each other, and it turns into a negative spiralling circle which has benefited neither party. We want to break that and give change the face of black consumerism, making both happy.”

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