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Premier League status helps put Huddersfield on the map

TOP FLIGHT: The Terriers’ promotion to the top division has raised the town’s profile

HUDDERSFIELD’S PROMOTION to the richest league in the world has boosted the town’s coffers.

The Huddersfield Daily Examiner has revealed that the club’s debut season in the Premier League is set to bring a £5 million boost to the local economy.

University of Huddersfield researchers plan to work with the club to appraise the wider impact of the Terriers’ sporting success. Emeritus professor Colin Bamford – formerly associate dean in the university’s business school and a lifelong Town fan – has joined senior economics lecturer Dr. Robert O’Neill in talks with the club about collaborating on research. This will assess the economic impact of stepping up to the English Premier League (EPL) – with its capacity crowds, increased numbers of visiting fans, large sums from TV viewing rights and much greater awareness of Huddersfield, which is marketing itself as a “Premier League Town”.

Bamford said:

“I remember when the club was promoted to the old First Division in 1970, but there wasn’t anything like the same excitement as there is now. The Premier League has become a huge thing globally.”

Figures show that its matches are carried by 80 broadcasters in 212 territories worldwide, meaning the EPL is the most popular league in the world. Prof Bamford is a regular visitor to China, where he has witnessed its massive following.

It is estimated that benefits to the club itself could reach £198m with a further £5m for the local economy.

Bamford continued:

“Huddersfield is truly on the map. The Premier League is a marketing dream for the town, for its businesses and for the university.”

Town supporter Johnny Flowers told The Voice:

“The place is buzzing. It is a thriving town and now that the club is in the Premier League it is good for business.”

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