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'Prospective students spend up to £100 a month on clothes'

SHOP UNTIL THEY DROP: 'Prospective students spend up to £100 a month on clothes'

PROSPECTIVE UNIVERSITY students can spend up to £100 a month on clothes, a UCAS survey has found.

The results of the latest applicant lifestyle survey, conducted by student marketing experts UCAS Media, reveal that despite the fact that students are facing increasing living costs and tuition fees, dressing well is still high on their agenda.

According to the report more than 30 per cent of 24,000 students surveyed said they spent between £21 and £50 a month on clothes, while 15 per cent are shelling out around £51 to £100.

Further down the scale, 27 per cent of those asked said they only allow themselves to spend between £10 and £20 a month on outfits.

The report also found that online shopping appears to be less of a hit than the high-street with only 13 per cent saying they bought their wardrobe on the internet.

Keith Parkman of UCAS Media said: “It’s clear that students see buying clothes as an important lifestyle choice – retailers shouldn’t ignore this.”

“It’s worth looking at how students shop for different items. Most will still visit the high street to find clothes, but when it comes to music, books and holidays young people are going online.”

“Understanding the subtle differences in students’ buying habits, across different product groups, will enable marketers to tailor their customer contact accordingly,” he added.

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