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Regional radio adds black talent to weekdays

PICTURED: BBC WM presenter Vital

BBC WM, the regional speech radio service, has freshened up its weekday evening line-up with a black talent boost.

Long criticised for ghettoising its black presenters to culturally focused shows on weekends, the station’s Tuesday schedule’s 7pm to 10pm slot now features general arts and entertainment coverage presented by a Black Country rapper.

Across the West Midlands and online, listeners can tune into The Midlands Source arts and entertainment programme in the company of Vital every Tuesday evening.

Vital said: “I’m from Wolverhampton and I love working where I was born and raised. Now I get a chance to bring the best arts, culture and music events to people right across Birmingham and the Black Country with my new radio show, The Midlands Source.”

The station’s Wednesday and Thursday evening offerings are led by Sasha Simone, a former talent show contestant and bricklayer, tackling the issues that young people are facing alongside a selection of her own music.


PICTURED: Sasha Simone

Sasha Simone added: “I’m a Birmingham girl and I love the West Midlands, so I feel blessed to be presenting The Tribe. I’ll be connecting with the people who make this place great, and sharing their stories on the air!”

The shows on Monday and Friday evenings, featuring issues related to being over 50 and playing hits from the 1970s to ‘90s, respectively, rounding off the new-look line-up.

You can listen every weekday evening from 7pm on 95.6FM in the West Midlands and online everywhere at bbc. co.uk/radio/player/bbc_wm.

Vital has also recorded a freestyle rap celebrating his BBC show, which can be seen here.

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