Custom Search 1

Rihanna donating Fenty Beauty proceeds to African children

PICTURED: Rihanna

RIHANNA'S FENTY Beauty brand continues to go from strenght to strength. The popular range of beauty products is known for its inclusive shade ranges and mesmerising ad campaigns, contributing to its global success.

And now the media mogul is paying it forward by handing over profits from her Fenty Beauty products to African students in need throughout the month of September.

The Kiss It Better hitmaker is channelling the proceeds she receives for her makeup products into her Clara Lionel Foundation (CLF), a charity she established in 2012 and named after her grandparents that works to improve conditions for impoverished communities around the world.

Rihanna's Clara Lionel Foundation will partner with the Global Partnership for Education (GPE) and the Campaign for Female Education next month to provide scholarships to girls in Malawi attending secondary school, and the star hopes customers who buy her Fenty Beauty products will feel good about contributing to the cause.

"We hope that this collaboration allows the Fenty Beauty community to feel not only like they're part of the CLF journey but also that they can take action on issues they are passionate about," Justine Lucas, executive director of Rihanna's charity, told Marie Claire.

"At the heart of our mission is the idea that everyone can play a part in creating a more just and equitable world by contributing in their own way."

Rihanna and her team provided bicycles to students in Malawi last year and the pop star visited the country with Lucas to see firsthand how their philanthropic work is impacting Malawian communities.

The star, who pledged to help raise $3.1 billion (£2.5 billion) for Global Partnership for Education to fund schooling around the world, is also hosting her annual fundraising Diamond Ball event in September. She raise over $5 million (£3.9 million) at the gala last year.

Read every story in our hardcopy newspaper for free by downloading the app.

Facebook Comments