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Seani B celebrates BrukOut turning two!

MAKING WAVES: Ding Dong, who is constantly collaborating with his dancers

THIS PART of the year marks a significant time for us here at BrukOut.

It is now around two years ago that we decided to create a multi-purpose entity which celebrates and promotes Caribbean music and culture. Myself and my partners were steadfast in understanding the need for doing things differently across radio, print, clubs, shows and record releases.

From that, BrukOut was born. It is something that we are all very proud of, and having managed to work alongside likeminded people we have some amazing partners.

Joel and the team right here at The Voice have given us a platform to bring you some of Caribbean music’s biggest names and their thoughts in a longer form. The documentation of our culture is something that we feel strongly about, and having such an amazing vehicle to do that with is a blessing.

Over the last two years we have managed to bring the BrukOut brand far and wide – from London to Jamaica, via Europe and America.

As well as the label, radio and club night our association with some of the most exciting up-and-comers is one of the biggest driving forces for our efforts.

With that in mind, here is the BrukOut Second Anniversary Awards Line Up…


TALENT: Tosh is on an incredible journey

BRUKOUT’S WOMAN TO LOOK OUT FOR: TOSH ALEXANDER
After spending some time with her during this year’s Notting Hill Carnival I realise that she is on an incredible journey and seemingly nothing will stop her. Tosh oozes talent, which comes through on her recordings, but also has a serious work ethic and great personality to match.

BRUKOUT’S MAN IN THE KNOW: TONY MATTERHORN
He been entertaining us for over 30 years and barely looks 30 – the Man from Mars is still on a run. I give him this award because if you look at Tony’s schedule for the year, he doesn’t stop flying the flag for the music and culture. His summer run is “Mental” like his other nickname. Dream Weekend, Notting Hill Carnival and then NYC for Labor Day festivities. He may brag a lot, but you can see why, as he does put in the work 24/7. Check his Instagram for evidence.

THE UNDER THE RADAR ACT: RARA I’ve always got an eye on the underground looking for who’s exciting the streets. RaRa has been doing that over the last 12 months. Go and check out his song on the Jemini riddim called Elegance to get a idea on why his name is buzzing.

THE “NOT TO BE F****D WITH” ACT: IRAH (THE REFIX SHOW)
Irah is the guy you don’t wanna see your name get tagged with on Insta if you have slipped recently. Armed with a stock of Simpsons, wrestling or any other video, he overdubs a Jamaican badman accent that Idris Elba would have been happy to have on his Yardie film set. His videos have become something I look forward to seeing in the morning – but never listen out loud.

BIGGEST HIT THAT NEVER WAS: LAA LEE – WATZ ON SALE
There’s always room for a fun record inna dancehall. Over the years, people like Red Rat, Goofy and Tanto Blacks have all won from this formula. Laa Lee’s Watz On Sale had me hooked from the first play. The riddim energetic with a 90s flavour attached, while newcomer Laa Lee delivers an infectious chorus that would have your granny singing the hook. The only problem is she might ask you what cornflakes and gully water is, and that is the clean version!

THE UK’S MVP: GIGGS
Seeing this may seem odd as I rep reggae and dancehall, but its more than music, it’s culture.

This year I made a link with the UK’s biggest rapper, not because of that, but because I see what he stands for. Our culture is under daily attack, but at the same time I see the daily profit.

As black British people, if we act too “black” we get penalised, but the mainstream profit from this same thing. When I watch a Giggs video online – whether it’s a rant or a story – I see he grew in the same way as me and displays this uncut with no fear. This I salute. All I have to do now is get him on a dancehall riddim…

THE “BRINGING THE MUSIC FAR AND WIDE” COLLAB AWARD: DING DONG AND RAVERS
Everything about Ding Dong is a collab with his Team Ravers. Earlier this year I recorded a session with Ding in Jamaica.

He refused to do the session without his dancers. His music is centred around the dances that his team put together. Genna Bounce, Flairy and Fling have kept the dancefloors busy all year. This is truly a team effort, which I salute.

So there are our picks for the last two years. Raise your glasses, give a toast, and we promise to work even harder to make the next two years even stronger than the last two.

Many thanks for your support. It genuinely means the world to us.

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