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The secret to success...in radio!

SUCCESS: Angie Greaves

THE VOICE catches up with, Angie Greaves, the first ever female Magic 105.4fm's presenter, to find out her secret to success...

Tell us about your job and what makes it unique?

The Drive Show on Magic is really like no other Drive Show. It’s very music lead and although upbeat is more like a sound track to get you home (or your next destination).

There is, of course, the compulsory travel reports. Being London’s only female Drive Presenter is a task, but I do enjoy it and judging by the figures so do the listeners.

What gave you the inspiration to decide this was the field you wanted to be in?

From a young age I’ve always loved the art of communication in its various forms (whether speech or music) and so radio and broadcasting was always in my blood.

Once I’d done my first voice over I knew that broadcasting was what I wanted to do.

What was it like getting into the media and what hurdles did you have to overcome?

I think the hurdles really appeared once I was in media, Radio presenting is male top heavy, radio listenership on the other hand is female top heavy, and so getting the balance right to appeal to both men and women was challenging, I’m glad Magic gave me the opportunity to display this balance.

Getting into radio 20 years ago was wasn’t as difficult a task as it is nowadays, but I still feel females have to work that little bit harder than males.

I’ve learnt regarding the hurdles focusing on them only makes them bigger, so I just focus on my goals and outcome.

What excites you about the business and the job that you are doing?

Radio for me is one of THE best forms of medium, it’s instant and it’s engaging and allows one to relay a message to a mass audience.

Once something has been said that’s it, you can’t take it back, so you always aim to broadcast your best whilst applying your own DNA to your show.

You’re carrying the Olympic torch this month, how does it make you feel to be chosen?

Lloyds TSB sponsor my Drive Show on Magic and they are very active in the 2012 Olympic Games - it’s great having them sponsor my show. Part of the sponsor package was to carry The Torch, the excitement of that really set in when the relay began and the lamp landed at Lands End.

Seeing Will.I.Am, David Beckham, Didier Drogba, and so many global personalities carrying The Torch was eye opening, and knowing that I will be carrying the Torch too, is an honour. This will go down as a part of history and when or whether it will be on UK shores again who knows!. So to be a part of history in that sense is priceless.

It must be quite extremely hectic to be juggle between being a working journalist and a mother. How do you cope?

Balancing time is a major factor, and it doesn’t come overnight and it’s not easy.

A week never goes by without a tinge of guilt, when I can’t pick up the girls from school, however, I read in the school 2 mornings a week. I can attend all Assembleys, plays, musical recitals and sports days; the bonus also comes along as my boss, Pete Simmons, allows me to occasionally bring the girls into the studio.

When a good balance of work and family time is achieved, nothing feels better.

What is your proudest work achievement to date?

Having worked in radio for 25 years starting out in production, it is impossible to pinpoint one achievement.

I have been proud of many things, mainly being Sony nominated; winning the EMMA Award; Creating books clubs at both ‘Choice FM’ and now ‘Magic’ and becoming London’s first female drive time presenter on Magic.

How do you spend your down time?

I’ve learnt that it’s extremely important to spend time on developing your Mind, Body and Spirit. So I assign spaces in my schedule to accommodate this. Every Monday I visit ‘Parees Taylor’ and get my hair done (I always find time for a manicure and pedicures too).

Once a month I also go to Hove and spend a few hours at the ‘Shadi Danin Spa’, I enjoy a Hot Stones Japanese Bath and Thai Massage, all of which allow my Body to get a good pampering. In line with this, I also feel it is very important to work on my mind, I accomplish this by reading various books that empower me to go beyond my comfort zone and achieve my goals and desires in life.

Also I feel it is important to surround yourself with people who elevate and bring you up in life. I believe a combination of Mind, Body and Spirit is the true essence of ‘Feeling Fab’.

Name three things you can’t live without on any given day…

My Family’s Love and Support. My Health which is my first Wealth. My Make-up bag!

You are a good role model to other young women, so what advice would you give to those who want to do what you do?

Surround yourself with like-minded, positive people, stay focused and don’t give up, determination is the key to achieving your goals, as the saying goes “a knock back is a set up for a comeback”, use every opportunity be it positive or negative as an opportunity to grow and learn.

If you’re a mother and family woman you’ll be wearing different hats at different times, and it’s important to not wear the “business” hat at home. Be a woman.

Where do you see yourself in 5 or 10 years’ time?

This is an exciting time for me, as there are a few projects in the pipeline that are still unfolding.

If you had to choose a mantra that represents you, which one would it be?

My life so far has presented me with many Mantra’s that represent me, so to just choose one would be an injustice to who I am; below are but a few.

1. “Nobody can go back and start a new beginning, but anyone can start today and make a new ending.” -Maria Robinson

2. “By changing nothing, nothing changes.” -Tony Robbins

3. “All great changes are preceded by chaos.” -Deepak Chopra

4. “When in doubt, choose change.” -Lily Leung

5. “All our dreams can come true – if we have the courage to pursue them.” –Walt Disney.

6. “If you run you stand a chance of losing, but if you don’t run you’ve already lost.” –Barack Obama

7. “I can accept failure, everyone fails at something. But I can’t accept not trying.” –Michael Jordan

Angie will be carrying the torch on July 24, on the leg which goes through the London borough of Richmond upon Thames.

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